How A/B testing can help you optimize your mobile game

A/B testing takes away the guesswork from the process of improving games. In games, at any one time, countless variables have an impact on each player’s experience. That variability has a knock-on effect and makes optimization a much more complex undertaking than it might seem. If you want to improve any aspect of your game, […]

The post How A/B testing can help you optimize your mobile game appeared first on Unity Technologies Blog.

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